When to Send Baby Shower Invitations (Exact Timeline)
Four weeks.
That's the answer, if you clicked this looking for a number: send baby shower invitations four to six weeks before the shower, with six being the smart end and four being the floor. There. You could close the tab.
But you shouldn't, because the number is the easy part. Hosts rarely get burned by picking the wrong week to send. They get burned by not working backward from the due date correctly, blowing the RSVP deadline math, or forgetting that Aunt Sofia in Phoenix needs a plane ticket. I've watched a shower get planned beautifully and then attended by nine people because the invites went out twelve days ahead during spring break season. The cake was enormous. The room was not.
So here's the full timeline, with the reasoning, because when to send baby shower invitations is really five smaller deadlines wearing a trench coat.

Start from the due date, not the party date
The chain works backward, and it starts with the baby:
- The shower itself should land four to eight weeks before the due date. Late enough that it feels real and the registry is built; early enough that the guest of honor is comfortable and nobody's nervously watching her for signs of labor over the punch bowl. I aim for the six-weeks-out mark.
- Invitations go out four to six weeks before the shower. Which means, do the math, you're sending invites roughly ten to fourteen weeks before the due date. Early third trimester. That date sneaks up on every first-time host; put it in your phone the day you agree to host.
- Pick the date with the parents twelve-plus weeks before the due date, because you can't send anything until the date, venue, and guest list exist.
That's the spine. Everything else hangs on it.
When to send baby shower invitations, week by week
Here's exactly what I do, assuming a shower six weeks before the due date:
8 weeks before the shower: Date locked, venue locked, guest list collected from the parents (their list, not yours, the baby shower planning guide covers whose job is what). Build the invitation now while there's zero pressure.
6 weeks before: Send to any out-of-town guests, or everyone, if more than a handful are traveling. Flights bought five weeks out cost a different number than flights bought two weeks out, and you don't want grandma's attendance decided by airfare.
5 weeks before: Send to everyone else. This is the sweet spot: far enough out that calendars are open, close enough that nobody files it under "later" and forgets. Earlier than seven weeks, weirdly, hurts RSVPs, people won't commit to a date that abstract, and your invite goes stale in their heads.
3 weeks before: RSVP deadline. Not two weeks, three. Here's why hosts blow this one: they set the deadline based on when guests should answer instead of when they need answers. You need the headcount before you order food and rentals, plus padding for the stragglers, and there are always stragglers. Three weeks gives you a full week of follow-up room before anything gets ordered.
2.5 weeks before: Chase the silent ones. One friendly nudge, individually, not a group blast that the responsible people have to read too.
1 week before: Send final details to confirmed guests, parking, gate code, "we're outside, bring sunglasses."
Adjustments that actually matter
Summer showers and December showers: add two weeks. Vacation season and holiday season eat calendars alive. A July shower wants invites seven to eight weeks out, minimum. My nine-person cake disaster was a late-April shower invited twelve days ahead; spring break ate it.
Lots of traveling guests: split the send. Travelers get the invite at eight weeks (or a save-the-date even earlier), locals at five. Nobody's offended by getting an invite "early," only by getting it too late to come.
A sprinkle or small second-baby shower: you can compress to three to four weeks, the stakes are lower and the guest list is usually fifteen people who already love you. Below three weeks, even casual events start losing people to prior plans; the general math is in when to send party invitations if you want the full breakdown by event type.
High-risk or twins-likely pregnancies: move everything earlier. Shower at ten to twelve weeks before the due date, invites out correspondingly sooner. The party should never be racing the baby.

What to include so you only send once
Timing falls apart when the invitation goes out incomplete, because every missing detail becomes a second message, and second messages get lost. Before you hit send, the invite (or its event page) needs: the guest of honor's name, obviously, but also the registry link, whether kids and partners are included, the food situation ("lunch served" changes people's day), and the RSVP date phrased as a real date with a reason attached, "RSVP by May 2 so we can order the food."
Two details hosts skip and regret: parking or transit notes (showers cluster guests into one arrival window, so a tight street becomes a problem at 12:55 exactly), and a contact number that isn't the guest of honor's. Pregnant women should not be fielding "is it okay if I bring my sister" texts about their own surprise-adjacent party.
If a question would generate a reply text, answer it on the invitation. Every answered question protects your timeline from death by follow-up.
Why digital timing beats paper timing here
I'll be direct about why I stopped mailing shower invitations, and it's not the stamps. It's that paper steals two of your most valuable weeks. Design, print, ship-to-you, address, mail, deliver: that pipeline runs ten to fourteen days before a single guest has seen anything. On a baby-shower timeline, where the whole event window is squeezed between "registry exists" and "baby exists," those two weeks are the difference between sending at six weeks out and sending at four.
A text invitation collapses that pipeline to an afternoon. I build the invite on Lemonvite, send it by SMS, and it's in every pocket within the hour, opened at the famous 98% rate, with a tap-to-RSVP button doing the collecting for me. The dashboard shows me who's confirmed, who's viewed-but-silent (those are your week-2.5 nudge targets, and knowing the difference between "hasn't seen it" and "is ghosting" changes how you follow up), and the final-details broadcast a week out goes only to the yeses.
It also rescues you when the timeline slips, and timelines slip. When the venue for my friend Odette's shower flooded eleven days before the date (a pipe, a long story, an unbothered landlord), we updated the event page and broadcast the new address to thirty-one confirmed guests in one message. With paper, that's thirty-one phone calls and a prayer.
So: lock the date twelve weeks before the baby. Send six weeks before the shower for travelers, five for locals. RSVPs due at three. And build the baby shower invitation the week you lock the date, future-you, doing headcount math with a caterer on the phone, will be very grateful you started the clock early.